August 18, 2011
Groundbreaking SEO Tool for Small to Medium-Sized Businesses
Industry-leading marketing automation provider, Genoo, LLC, recently announced the launch of two search engine optimization (SEO) tools that assists with improving the rankings of websites in search engines. The two tools titled, “Competitive Analysis Tool” and “Content Relevancy Tool” will assist small to mid-sized businesses with optimizing their natural website rankings without the need for expensive, haphazard experimentation.
Streamlining Optimization of Websites
Currently, there are no other SEO tools available that provide this depth of analysis and information that streamlines the optimization of corporate websites. This could significantly boost traffic and subsequent online sales for many small companies, perhaps boosting them to the next level.
The Competitive Analysis Tool
The Competitive Analysis Tool allows online marketers to determine the characteristics needed to improve search engine ranking with regards to key phrases. Therefore, they no longer need to guess about the competitive landscape as the tool analyzes competitor websites through its strengths and weaknesses and outputs what areas need improvement so key phrases can generate the most traffic.
The Content Relevancy Tool
The Content Relevancy Tool further expands on this idea to assist with the development of content that is relevant to those phrases. The software identifies the supporting terms in search engines that are indicators relevant to that specific keyword. This is conducted through the analysis of content on a firm’s website when measured against competing websites found with the same phrase. This is critical when development pay-per-click campaigns with more relevant content on landing pages.
Trial and Error
Traditional SEO methodology suggests utilizing a large amount of trial and error to determine the most important factors that affect a business when developing a website. Therefore, these tools are game changers as they remove the guesswork by providing information regarding the specific areas that require focus so a corporate strategy can be implemented to accomplish those goals.
SMB Marketers
The company is specific targeting SMB marketers to be able to compete effectively. The tools are designed to affect traffic through SEO relevancy, thus creating competitiveness. Therefore, when combined with the two aforementioned tools, SMB marketers will be able to convert those visitors into leads.
The two SEO tools will have a significant impact on the Internet presence of many small to mid-sized businesses. These automated programs remove the leg-work and frustrations of trial and error testing to determine the best methods of SEO keyword implementation for online businesses.
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