October 26, 2009
Maintaining Consumer Confidence with a HackerProof Site
Running an online business that reflects security and safety is essential to establishing and maintaining a loyal base of customers. In today’s fast paced, on-demand internet world, the threat of identity threat looms more than ever and the average consumer is well aware of the potential dangers that lurk out in cyberspace. Although shopping online has become very appealing due to the sheer factor of convenience, the fear prompted by highly publicized hacking attacks and security breaches still has a number of consumers very reluctant to conduct business over the internet. Establishing loyalty within the customer is vital for any online business owner and it all begins by making them feel safe when shopping on your site.
Good Security is Key
Aside from building and maintaining customer loyalty, having a secure website protects the online retailer more than anything else. Each and every year, companies lose millions of dollars because of security breaches that resulted in the loss of customer data. Among these expenses are high legal costs pertaining to lawsuits, money paid to customers through resolving settlements and judgments, and ongoing costs to prevent similar breaches from occurring in the future. While all of these expenses are significant, the big cost the company has to endure is the loss of customers who do not feel safe and no longer trust the business with their sensitive information.
The only way to make consumers feel safe is to guarantee them that your website is safe and can provide a secure environment for their confidential information. You can incorporate all of the latest security measures and mechanisms for your site but if potential customers don’t know about them, they will not help your conversion rate in any way. The most effective method for ensuring that visitors know your site is safe for shopping is to decorate it with a trust seal. Numerous studies have shown that a large number of online shoppers are aware of trust seals and look for these marks before making purchase to ensure their personal information remains safe. However, you want to keep in mind that not all trust seals are create equal. For this reason, you need to make sure you receive your mark from a reliable and well renown brand.
HackerProof by Comodo
Comodo is well known for specializing in a wide variety of security certificate products designed for both individuals and businesses. The company’s HackerProof Trust Seal program is currently one of the best in the industry when it comes to third-party security solutions. This particular mark offers considerable advantages over other trust seals. For one, it is placed in the corner of your site throughout all web pages, making sure it is visible to customers. In addition, the HackerProof program utilizes a unique Point to Verify technology that lets customers verify the authenticity of the retailer without needing to leave the site. There are many Certificate Authorities out there, but the Comodo brand is synonymous with security and trusted by more than 100 million customers. Customers loyalty is critical, and the HackerProof seal could be exactly what you need to boost confidence and increase sales.
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Tags: Comodo,
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