October 07, 2010
Reseller Hosting for Web Designers
Web hosting is a very profitable industry that has been responsible for the establishment of many lucrative online businesses through the years. There are two sides to the web hosting industry; the client side and the web hosting provider side. However, reseller hosting has made it possible to merge these sides into one package, giving the client the ability to be a hosting provider as well.
This unique hosting type is creating opportunities for small business owners that want to boost their current revenue stream by offering custom hosting packages to their client base. However, there is no online business model more suitable for a reseller hosting expansion than the web development and design industry. If you are a web developer with a steadily growing client base, then you may want to consider the following helpful information.
Developing Trust With New Clients
As a successful web developer you probably have a good idea of how to solicit new clients, however getting these clients to sign up with your web hosting company is a bit more tricky than being hired to create a web page. Most website owners will decide to go with the more reputable web hosting companies, for fear of being scammed or receiving a substandard service. As a web hosting reseller/web developer your job is to make them feel just as comfortable about your hosting services as they are about your web design services. Creating trust in new clients is the first step in building a solid client base of hosting/web design customers.
Blend the Cost of Services
The best way to do this is to sell all-inclusive packages that handle every aspect of site creation and management for a set monthly fee. In this monthly fee you could include the cost of hosting, site maintenance and even custom design tweaks as per your clients recommendations. By combining your services into one package you're disguising the true cost of the hosting, which will allow you to make a higher profit. As a web designer you can offer complete packages that include site design, organization and hosting.
Creating Internet Businessmen
Experienced online businessmen will most likely already have a very powerful web hosting plan, and as such they will not be likely to purchase a hosting plan from a reseller. Thus, it is important to make sure you are marketing to the right crowd. The best people to market to is the offline crowd, as they generally have little web hosting experience. Offline business owners that are not technically inclined are more likely to spend a lot of cash to make their internet dreams a reality.
There are literally thousands of business owners that have aspirations of expanding their outreach to the world wide web. To be a successful hosting reseller you have to satisfy this desire by giving these aspiring business owners all of the resources and tools needed to operate their own online business. As a web developer you already have a great advantage when soliciting new clients, because you can offer web site creation as the starting point of your sales pitch.
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