Web Hosting Reviews & Ratings

May 05, 2011

How to Go From Researcher to Reseller in 30 Days

Starting your own successful hosting business from scratch can be a difficult process that requires countless hours of research, diligence, and persistence. However, using the proper techniques it is possible to eliminate 90% of the frustration and effort involved. Sadly, most aspiring resellers never solicit a client base large enough to earn a significant residual income, and therefore wind up paying out of their own pocket for wholesale server resources that should be earning them a profit. Indeed, the process of researching the various aspects of website development, promotion, and maintenance is a daunting task that only the most motivated webmaster can accomplish. Fortunately, using the following tips you'll be able to go from researcher to reseller in just 30 days.

Keep the Site Simple

Most web hosting resellers spend a large amount of time trying to make their hosting site look extremely professional and perfect. Luckily, you can use the site builder applications included within your reseller hosting plan to create professional websites in matter of minutes using predesigned templates. Ultimately, promoting your hosting services is far more important than ensuring that you have the best hosting site online. No matter how hard you try, large hosting providers will always have a more comprehensive and more customized site. Thus, it's best to use one of the professional templates, make a few adjustments to your liking, and move on to the process of marketing your services.

Create Unique Hosting Plans

As a hosting reseller it'll take a lot of effort and time before you can compete with the larger hosting providers in terms of pricing. Thus, the only way to offer a competitive service that will gather the interest of prospective clients is to spend a couple of days formulating unique hosting plans that cannot be easily compared to the competition. In other words, you'll need to create plans that have different features and different names to not only distinguish your hosting company from the rest, but also to keep prospective clients from choosing a competitor with lower prices. It would also be beneficial to offer additional products and services bundled with your hosting plans to provide a unique value that cannot be found elsewhere. Entrepreneurs that already have successful web-based businesses (i.e. – Web developers, programmers, writers, and SEO specialists) can do especially well as a reseller by bundling their pre-existing services with their new hosting plans.

Advertise Through Multiple Venues

Now that you have an established website and a collection of fine-tuned hosting plans to offer, you should spend day 4 to 30 focusing solely on advertising your hosting services through multiple venues. The most common mistake made by aspiring resellers is advertising with a single method, especially using pay-per-click advertising. Just because reseller hosting plans include free advertising credits with PPC programs like Google AdSense, does not mean that you should spend all of your advertising efforts and budget on these marketing venues. Instead, consider marketing to off-line businesses in person and through classified ads. Also, join as many webmaster forums as you can and began making threads and/or posts about your hosting service in a positive light. To become a successful reseller you need to exhaust virtually every advertising venue available.

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