Web Hosting Reviews & Ratings

March 11, 2011

A Reliable Formula for Successful Reseller Hosting

Reseller hosting is commonly referred to as the wholesale or drop shipping business of the hosting industry, giving ordinary webmasters the ability to start their own web hosting business from scratch using a variety of tools and resources. In basic terms, reseller hosting plans give you a set amount of server resources at wholesale prices, which you can then distribute to your clients within customized and personalized plans in order to maximize your profit margins. Unfortunately, the majority of novice resellers begin their hosting endeavors by building a cliché website using a website builder and follow a formula similar to that used by the majority of other resellers.

Without thinking outside the box and using a little bit of creativity to distinguish your service from other hosting services, there is a very low chance that you'll be able to solicit a significant client base. Although it is not possible to use a single formula to continually replicate the establishment and promotion of successful reseller hosting businesses, the following formula should help any reseller become successful to some degree.

Build Simplistic yet Robust Websites

One mistake that many novice web hosting resellers make is building websites that are too complex and/or crowded with options/pages for the average web surfer. It is important to realize that many online business owners do not want to waste time reading long sales pages just to find the right hosting plan. By reviewing the sales pages and homepages of other web hosting providers it is easy to see that most of them use simple graphics and charts to illustrate the value of their service in comparison to other web hosting plans. Thus, it would be better to build a simplistic yet highly informational site that presents a wealth of information about your hosting service in a succinct and efficient manner. Fortunately, most reseller hosting plans include website building utilities that come standard with thousands of templates, which can be instantly applied to all of the pages on your site without changing the content.

Utilizing Aggressive Marketing to Solicit Clients

Another huge mistake that many novice hosting resellers make is being complacent once they have built a good-looking website. After your website is built, you should not expect web traffic to begin pouring in automatically from the search engines without any work on your behalf. Instead, you'll have to utilize a variety of aggressive marketing tactics in combination with search engine optimization can bring your website to the top of the search engines for related keywords within the web hosting industry. An example of aggressive marketing is video marketing, which is capable of creating what is referred to as viral traffic. If a marketing video goes “viral”, traffic levels can exceed tens of thousands of visitors per day instantly, bringing in dozens or even hundreds of clients everyday. If you want to have successful reseller hosting business then you will need to utilize aggressive marketing tactics, rather than waiting on visitors to find your site.

Getting Others to Market Your Hosting Services

One of the best ways to market any product or service online is to recruit a team of experienced affiliates to market the service for you. For every client they refer you give them a commission of the sale, thereby providing them with incentive to refer more clients. This will eliminate much of the marketing efforts on your behalf, and allow you to focus on other more important aspects of business expansion.

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