August 24, 2010
4 Tips for Reseller Web Hosts
Becoming a reseller web host can be a profitable decision if you commit a certain portion of your time each day to actively marketing your hosting plans and your hosting web site. Your primary goal being a hosting reseller is to convince all of your prospective clients and existing clients of your professionalism. In order to do this you have to expand your web presence and proactively market your web site and services through multiple venues. If you have no clue where to start then you may wan tot consider the following four tips that may help you build a lucrative reseller hosting business.
Proper SEO
Because you have to build the site before it can be marketed, you will need to optimize the site for more traffic while you are building it as well. This can be done by building sites that are search engine optimized internally. After the pages have been created you can start building backlinks towards each of your pages in order to accomplish deep linking and get your site higher in the search engine results.
It is absolutely necessary to possess a certain level of SEO skills if you are planning on building and operating a successful reseller hosting business as you will be competing with people that are experienced SEO specialists. All of the following tips will be related to boosting your SEO efforts and bringing in more traffic form the search engines.
- Content Creation
Writing or paying writers to develop content about your web hosting site should be the first step in any marketing regimen, as the content will be food for the search engines, and will ultimately market the overall features of the web hosting site. Without a sufficient amount of content distributed through multiple avenues on the web, your site will not be successful. Content creation includes press releases, articles, rewrites, and even video creation and marketing services.
- Newsletters
A great way to market to your existing client base and gain new customers is to release a monthly newsletter that advertises all of your hosting specials. Using useful content and tips you can build an email list of people that are potential web hosting clients. Once you have the list you can send mass emails to your clients.
- Advertisement Buys
Buying ad space on a web hosting review site is a great way to build traffic to your web hosting web site. Try to find ad space on sites that receive a lot of traffic in niches that are similar to web hosting. If you can get a side banner on a popular web hosting site then you may just find yourself bringing in several new clients every week.
- Forums
Web hosting forums are another great way to get new clients, primarily because there a lot of people there willing to share their experiences with your services, especially if it is good. After one reputable source compliments your hosting service on a popular web hosting forum you will be gaining new clients for several weeks afterwards. In fact, as long as the post remains active it will be viewable on the internet. You can also buy space in someone's signature, which will give you advertising space on that forum for only a few dollars each month.
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