Web Hosting Reviews & Ratings

March 29, 2011

Expansion of 1and1 Web Hosting

Web hosting provider, 1and1, is planning to expand its services to small and mid-sized business in the Canadian market. Customers who purchase country code extension .CA (Canada) will receive a discounted price of $9.99 for an entire year. This allows small and mid-sized business to enjoy a top-notch web hosting solution at an affordable price. The service includes domain registrations, online marketing services and dedicated servers.

The Numbers

Currently, 1and1 caters to markets in Europe and the United States with over 11 million registered domain names and 10 million customers. Founded in 1988, this expansion will mark a new era in the company’s history while increasing its global reach to provide services to more customers providing excellent hosting solutions to those in the small and medium sized business sector.

Additional Set of Requirements

Although the traditional needs of a small business are fairly consistent across all countries, the Canadian market has an additional set of requirements. 1and1 recently finished a study of the Canadian market which provided the company with valuable insight with regards to the preferred business practices in the country.

The Canadian Business Market

According to a 2010 study by Industry Canada, 41 percent of Canadian business markets have a website to offer to their customers. The other 59 percent are simply trying to keep up with the requirements of expanding their local and global reach to customers. Therefore, 1and1 web hosting for Canadian businesses will help all business sectors reach the greatest number of customers possible while maximizing their potential.

A Discounted Price

The special discounted price presented by the company will enable businesses to specifically target the Canadian population. Additional studies have proven that two thirds of respondents in the country will find future .CA registrations a major requirement from their web hosting provider.

Platform Built for Business

1and1 specifically built a business platform in the local currency to better serve their customers. The company wanted to ensure the experience was suited to their specific business needs. Therefore, the currency usage and .CA special discount are an excellent start.

This expansion appears to be an excellent milestone in the company’s history. Adding the fairly untapped Canadian market to their portfolio of regions should significantly increase their revenue while allowing them to provide a much needed services to businesses based in Canada. Prior to this move, 1and1 was already a major player in the web hosting industry. This could put them at the top of the largest hosting providers in the world.

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