April 02, 2010
The Top Three Domain Name Extensions
Every since the inception of the internet the phrase “.com” has become synonymous with websites. However there are plenty of domain extensions available, in fact mot people can't even name all of the domain name extensions available. The real question is not whether or not you can find another domain extension suitable for your website, but rather “Will any other domain name extension allow you to achieve maximum success with your online business”?
The Power of .com
As mentioned .com seems to have a special power on the minds of the public, since it has really become a term that is so closely associated with the internet itself. The .com extension actually stands for “commercial” meaning the website is a commercial property. However the name has grown to become much more than that, and most people don't even know the original meaning of the term. Instead, .com is now used for blogs, personal sites and every other type of website imaginable.
If you have taken a course on how to choose a domain name, the you've probably learned that greatest domain names are easy to remember. The problem with domains other than .com is that many people will type in .com after the domain name regardless of the domain's true extension. In other words if your domain name is “mydomainname.org” then they may type in “mydomainname.com” thus being lead to another website that either is not yours or is owned by another entity. In fact, many competitors try to take advantage of this by purchasing the .com version of a .org or .net domain.
.Org and .Net
If you cannot find a .com name that suits you, then you may want to register the .Org or .Net version of that domain instead. .Net and .Org domains can rank just as well in the search engines as .Com domains. You should also consider the purpose of your website before deciding on the domain name extension. Dot net stands for network, whereas dot org stands for organization. Both of these terms could be applied to a business, so most people opt for .net as it is the second most popular choice behind .com. Both .Org and .Net should be considered if you cannot find a .com name that is suitable for your business.
Regional Domain Extensions
Regional domain extensions are domain extensions that end in an abbreviation for a particular nation. For example, the domain extension .co.cn is used to represent a commercial site in China, whereas the domain co.uk. is used to represent a commercial site in the United Kingdom, etc. One reason to use regional domains would be to rank highly in the search engines in a specific location. This is especially true if you are selling products or services locally. For example, if you have an electronic shop in the United Kingdom, then you may benefit from a domain name like “theelectroncsshop.co.uk” etc.
Conclusion
Although the domain name extension does have a great bearing on your success as an online business owner, it will not ultimately decide you fate in the online community. Instead you will need to learn proper search engine optimization techniques and learn to market your site effectively.
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