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March 12, 2009

The Importance of Domain Names

In the early days of the internet, acquiring a domain was a relatively ease process.  While they were more expensive, good names were widely available.  However, as people discovered the benefits of the internet, more online businesses were created and good domains started to become scarce.  Because of this, finding the one you truly want may be difficult if not impossible.  This article will briefly touch on why the domain name is so important.

What's in a Domain Name?

So, what makes a domain name so special?   Well first of all, it represents both you and your website online.  It also plays a major role in generating traffic to your site as visitors will either type the URL into their browser bar or access it through a hyperlink.  When choosing a good domain name, visitors will be able to find you with ease and also associate the name with your business.  While sub-domains serve a purpose, nothing shows ownership and credibility like your very own domain name.

Just like fingerprints, no two domain names are the same.  There is no one else in the world that can have the same as you, making your email address or website completely unique.  After registering a domain name, you have essentially secured your home on the web.  It can help you become popular with the search engines and put your products or services in easy reach of those who need them.   Most importantly, it lets people know that you can be trusted and taken seriously.  If you intend to establish a reputable presence online, having your own domain name is a must.

Securing a Domain

Domain names are being purchased by the thousands everyday.  Some are used immediately for websites or email while some are used for other purposes.  It is quite common for people to buy domains for a business or website they plan to launch in the future.

Some people buy domains with the sole purpose of selling them for a profit, and others purchase them to leach off link popularity and traffic.  Whatever the reason, it all means that the domain you are after may not be available.  This is why it is a good idea to register a good name before someone else does, especially if you have aspirations of starting a business online.  It is a small investment that could pay off big in the long run.  As of now, you can easily purchase a domain name for under $10 a year.  If a savvy domain shark beats you to it, you could end up paying hundreds to thousands of dollars for it.  In a worst case scenario, you won't be able to purchase the domain at all.

In Closing

When it comes to online business, a domain name is often the difference between converting visitors into customers or losing them altogether.  While the good ones are vanishing fast, there are still more than enough to go around.  This should give you all the ammunition needed to secure your future online.  After all, if you don't take your image seriously, who will?

Tags: URL,  sub-domains,  search engine,  domain name,  domain