Reseller Mistakes to Avoid
Reseller accounts offer aspiring entrepreneurs a simple and affordable way to get into the web hosting business. How does it work? You purchase an account and a host provides you with space on their server to sell hosting plans of your own. While several business owners have used reselling as their vehicle to success, there are many more who have failed. To prevent becoming another statistic in the latter, there are a few critical mistakes that must be avoided.
An Unprofessional Site
Having an unprofessional website is a crucial blow against any business and especially a reseller. At the same time, this is also one of the most common mistakes. If you are trying to present yourself as professional web host, your site needs to reflect it. One too many resellers have failed due to unprofessional designs, spelling errors and broken links. Others don’t get the results they are after because their sites are difficult to navigate and don’t clearly explain the purpose of their business. As a reseller, you need to make sure your presentation is together with a professional site that is easy to surf through. If you want clients to purchase your hosting plans, make the needed forms and shopping carts accessible. Additionally, you could establish more credibility with an About Us page with some background information on your company.
Too Many Ads
One surefire way to scare off potential customers is to litter your business homepage with advertisements. This is something you generally find on free hosting services and may send the wrong message to your visitors. If anything, going crazy with ads will blemish your credibility and make people think twice about doing business with you. Unless you are running a special promotion on your hosting plans, ads should be avoided at all costs.
Doing Too Much
Even if your goal is to become a successful provider, always remember that you simply can’t complete with larger web hosting companies. Don’t make the mistake of trying to beautify your plans with unlimited bandwidth and disk space. Instead, focus on providing mid-level hosting plans that target your niche market accordingly. If you want to capitalize on the popularity of blogging, find a reseller host that offers some of today’s hottest blog engines. If you think clients would prefer an easier hosting solution, look for a provider that offers technologies such as FrontPage extensions or PHP programming. More than likely, these individuals are not after the most bandwidth, storage or even the cheapest price, but a provider that caters to their specific needs. Knowing what your ideal client is looking for is the key to reseller success.
Lack of Research
One of the biggest mistakes you can make as a reseller is not doing your homework. Instead of signing up with the first attractive provider you run across, search around the net and seek out the most reliable hosts. Check out a few reviews and find out what other resellers are saying about a particular company. Rash decisions could leave you and your customers frustrated and eventually out of business.
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